Is a New Website Design Really Worth the Investment? – Pt. 2

Last year we gave you some food for thought on investing time and money into your company’s website. Remember value = benefits – costs?

We pointed out that focusing on the following aspects would give you an unlimited return on your investment:

  • Brand Focused User Experience Design
  • Search Engine Optimization
  • Social Media
  • Analytics

Although these remain vital elements to a successful business website, we now want to expand on the above and offer you a few additional easy ways to make your website worth your time and money.…

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Customer Problems: Part 1 – I Need More Customers!

Is your online business scraping to net more customers? Are your finances in peril and long for your customer base to expand, in order to survive? Is your website converting leads? It is vital that you devise a strategic plan to overcome this dilemma by revisiting your brand strategy and reviewing the effectiveness of your website.…

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Is your Customer Base Shifting? Rebranding is a Must!

Are you a proud business owner who has experienced exponential growth throughout the years and now realizing your customer demographic is shifting? On the contrary, is your company witnessing a decline in sales? Regardless of which situation you are facing, change is inevitable and remaining in tune with your customer base is imperative to channel growth.…

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Why Hire a SEO Savvy Developer?

One essential strategy to increase business is SEO, or Search Engine Optimization. A large percentage of the work in SEO is extremely technical. Hence, it is very important to hire a developer that has knowledge of marketing, design and programming. When you don’t take the time to incorporate SEO techniques and best practices, you may save a little bit of money at first, …

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