Creating a startup company or already established but require marketing assistance? Endlessly brainstorming ideas, but none of them ever pan out? Marketing is key for drawing customer attention and engagement.
Marketing experts make your life easier by envisioning outside-the-box advertising with appropriately-related formats: billboards, television/Internet video commercials, social media posts, branding, etc.; boosting your cash flow and maintaining your relevancy in your industry is imperative.
Wonder why small businesses are a superb choice for your marketing necessities? We are glad you asked.
They are more Inviting
A small company spends additional time getting to know you, because they have more time to spend. Chances are you will be speaking directly to the business owner while addressing your marketing concerns. If you own a large business, you probably have staff already taking care of these needs, but if you are a small to mid-sized business owner without any experts at hand, this is the best route to drive up your profits.
Stroll into any mid-sized to large marketing firm and you will notice everyone rushing around the office in order to meet deadlines. Even if a company is well-staffed, there are still numerous projects they are tasked to complete. Do you think they will be as attentive to your concerns? I am not saying their marketing expert(s) will not listen or care, but it is challenging for any human being to design content that you would be 100% satisfied with, because you are just another client that needs a service done and they will unfortunately not have an opportunity to fully know your personality and understand what you would like to see.
They Provide more Oversight
A low employee headcount permits more oversight when creating ad copy. A copywriter is less likely to produce mistakes and/or generate content that would make you dissatisfied. Remember, you just discussed your marketing criteria to the head of the company. The likelihood of the owner personally reviewing their employees work for you is highly probable. This scenario is not typical for mid-sized to large businesses; odds are they will have a specific branch manager analyze the work and they probably have not even met you and if so, briefly.
In the end, you may receive content you wish was better and if you ask them to redo it -even if it is free of charge- that is more time you are wasting and everyone knows that time is money.